Product Development & Representation
The quick introduction of new technology or technical solutions is essential as the return on investment models are short and alternative solutions are quickly developed. The regular channels for communication are overloaded and increase the risk on protection violation.
Network and understanding end-user decision and stakeholders motives for the introduction of new technologies is imminent for a fast time to market. Direct engagement and unicity are essential to convince end-user on their investment.
Many new products are generated by medium size companies, with limited resources to enter the international market due to funds or manpower limitations. Product introduction demands also technical understanding of the technology, the application to end-user and the advantages for the end-user.